Why Most £2–20m Companies Struggle to Make Marketing Work
Over the last decade I’ve led, fixed or rebuilt more than 20 SME marketing functions. On first impressions every team and business looked quite differ…
Marketing Function Maturity
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The absurdity of the single marketing hire
Over 250,000 UK businesses employ exactly one marketer. One person. Expected to do everything. And deliver. That’s a hard job. Some might say (includ…
What is the role for marketing in a business built on relationships?
Many B2B businesses reach £3-5m+ in revenue without marketing playing any meaningful role. One day your business didn’t exist. Then it did. A founder…
The Seven Components of a Mature Marketing Function
If your marketing feels frustratingly inconsistent, you’re not alone. In many growing businesses, marketing looks and keeps you busy. But confidence…