The absurdity of the single marketing hire
Over 250,000 UK businesses employ exactly one marketer. One person. Expected to do everything. And deliver. That’s a hard job. Some might say (includ…
Marketing Function Maturity
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What is the role for marketing in a business built on relationships?
Many B2B businesses reach £3-5m+ in revenue without marketing playing any meaningful role. One day your business didn’t exist. Then it did. A founder…
The Seven Components of a Mature Marketing Function
If your marketing feels frustratingly inconsistent, you’re not alone. In many growing businesses, marketing looks and keeps you busy. But confidence…